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Awesome Product Design

A collection of bookmarks, resources, articles for product designers.

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Research Plan

The UX Research Plan That Stakeholders Love.

Project Management for User Research: The Plan.

User Interview

Despite many weaknesses, interviews are a valuable method for exploratory user research.

How to Get the Most Out of User Interviews.

Stakeholder Interviews

Research Synthesis

How to Turn User Research into Usable Data.

Using Trello for User Research Synthesis.

How to Prepare and Use an Affinity Diagram.

Affinity Diagrams: Tips and Tricks.

Competitive Analysis

How To: Create A Competitive Analysis.

Competitive Analysis Template To Help You Outsmart The Competition.

Job to be Done

Designing features using Job Stories.

Replacing The User Story With The Job Story.


The purpose of personas is to create reliable and realistic representations of your key audience.

Personas: The Foundation of a Great User Experience.

Defining And Applying Personas to UX Design.

Empathy Map

The Practical Guide to Empathy Maps: 10-Minute User Personas.

Adapting empathy maps for UX design.


Storyboarding in the Software Design Process.

When and How to Create Customer Journey Maps.

Experience maps, user journeys and more.

All You Need To Know About Customer Journey Mapping.


The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool.

Bite-size behavioral research analysis.


Unlock customer insights and increase your revenue.

User Research Platform that helps you and your team make design decisions with confidence.

How Do You Measure the Success (or Failure) - of Your UX Design?.

How to Choose the Right UX Metrics for Your Product.

Simple, powerful user research.

Appsee's app analytics platform provides an in-depth analysis of your users' behavior.

What do you want to know about your customer experience?.

Make smart and informed design decisions for your company, or your client's company.

Easy to use and free surveys.

Make better decisions with market research.

Include beautifully designed forms on websites. Free plan allows only 10 fields per form and 100 responses per month.

Intercept Real People for User Research.

Stand-alone booking solution.


Collection of the best UX websites from across the globe.

Helping government teams create and run great digital services.

Collection of tools to bring human-centered design into your project.

18F Guides is the repository for best practices across our teams.

Improving the User Experience.

Step-by-step guide to unleashing your creativity.

Gamestorming is a set of co-creation tools used by innovators around the world.


UX Magazine is a free community resource exploring all facets of experience design.

The UX Booth is a publication by and for the user experience community.

We help user experience professionals get started and get better.

Build your product based on evidence, not false beliefs.

List Apart explores the design, development, and meaning of web content.

Discourse on the process of designing for real people.

Guides, articles and ebooks that explore all facets of UX Design.

Collection of materials related to Interaction Design.

Publications on the critical details and big picture behind digital product design.

Evidence-Based User Experience Research, Training, and Consulting.

Blog about design, business, and the world we live in.

InfoDesign Hand-picked since 1997.

Design, Customer Success, & Startup Blog.

User Experience, Usability, Product Design. Follow the


This project is a personal manifesto against the objectification of the term "UX".

UX Stack Exchange is a question and answer site.


An UI design language for enterprise applications.

Get in-depth information and UI resources for designing great apps that integrate seamlessly with Apple platforms.

Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences.

Google Design is a cooperative effort led by a group of designers, writers, and developers at Google.

copyright:]( A collection for design resources from Facebook including iOS9 GUI and various popular device templates.

Pixel Perfect Precision Handbook 3.

Tips for Designers: from a Developer.


The mother of all design resources.

Light up your imagination!.

Aiming to provide inspiration and insight into Android UI conventions.

Collection of mobile UI elements.

Visual exploration of the best products.

Mobile apps design patterns.

It's all about intellectual honesty, not trolling.


Create atomic design systems with Pattern Lab.

Tool to make creating and maintaining styleguides easy.

This tool allows the designer to research sites efficiently without the need to inspect each element.


💅🏻 ⚒ A collection of awesome design systems


delightful stuff for SketchApp students.

3y 4m

The biggest collection of Design Principles on the Internet."

The fastest way to brand assets.

Website Style Guide Resources.

Search & download thousands of logos instantly.

Discover the worlds finest logos, symbols & trademarks.


Meet Iconic. The definitive icon set designed for the modern web.

Iconfinder provides beautiful icons to millions of designers and developers. Most icons are available under attribution. See individual licenses for more details.

This is a free & open source icon fonts hosting service.

copyright:]( Over 150,000 icons designed by creators from around the world. Free users must give credit to the creator.

copyright:]( A huge selection of icons in SVG and PNG format.

Font Foundries

New platform for open-source fonts in a noise-free environment.

Provide a contemporary set of fonts distributed under libre or open source licences, hand picked by a typography and free culture lover.

Fontfabric is an independent type foundry.

A curated collection of free fonts from a variety of foundries

Browse through our selection of more than a hundred fonts and nearly 500 different font weights.

Identify a font by answering questions about key features.



Super fast color scheme generator.

Tools to create color palettes as well as pattern designs.

A place to discover, create, and share color palettes.

1100+ collection of popular brand colors available in Sass, Less, Stylus and CSS.

Stock Images

Library of high-resolution images.

Hundreds of high resolution images added weekly.

Photos, cliparts and artwork on CC0 licence. Requires login.

Free pics. Do anything. Make magic.

The best royalty free stock photos in one place.

Royalty-free, high-quality, Real Life photos.

ISO Republic provides free stock photos for creative professionals.

All the Free stock mmages, videos, sounds and icons in one location.

Free stock images in a range of styles including filtered, natural, and commercial.

Open-source illustrations for every project you can imagine and create.

Stock Videos

Royalty Free Stock Video for Free Personal, Corporate or Commercial Use.


Create atomic design systems with Pattern Lab.

Record your screen and export to GIF. You can change the recording area anytime during recording. ![Open-Source Software][OSS Icon] ![Freeware][Freeware Icon]

High performance video encoding and conversion tools with a nice GUI. ![Open-Source Software][OSS Icon]

Extraordinary color picker for designers and developers.

Webfont library for your browser.

FontReach scans the top million sites to show font usage across the web.


Resources for inspiration, lists of software, libraries and other stuff related to Motion UI design, animations and transitions.


The 12 basic principles of animation were developed by the ‘old men’ of Walt Disney Studios.

The home of alternative digital design.



POP helps you transform your pen and paper ideas into an interactive iPhone or Android prototype.

The world's leading prototyping, collaboration & workflow platform.

Simple design, prototyping and collaboration.![Freeware][Freeware Icon]

Quickly create interactive prototypes of mobile, desktop, or web apps.

Tool for designing modern interfaces, built and used by designers at Facebook.

Interaction Design and UX design software.

Build and customize native prototypes directly on device.

Create better native apps for iOS and Android with a new breed of development tools.

ProtoPie is the easiest prototyping tool to build advanced, highly interactive prototypes.


Easily add high-quality animation to any native app.

Keynotopia transforms Keynote and PowerPoint into the best rapid prototyping tools for creating mobile, web and desktop UI mockups.



Web Accessibility Evaluation Tool.

A tool to calculate the contrast ratio between any two valid CSS colors.

Colorblind simulator for Designers.


Enter phrases into the Google Books Ngram Viewer, it displays a graph showing how those phrases have occurred in a corpus of books.

Hemingway App makes your writing bold and clear.

You have 7 seconds to grab someone's attention. helps you cut out the noise.

OS X only] - Create beautiful task lists and outlines.


Tate Collection metadata

3y 25d

The London Datastore is a free and open data-sharing portal.

We believe in the power of participation.

Find data published by government departments and agencies, public bodies and local authorities.

We're Setting Data, Code and APIs free.


A code of conduct for everyone involved in developing the Internet of Things.

Subscribe to hand picked articles by Justin Grammens on the Internet of Things.

Design an IoT user experience, not an IoT product.

Designing the Internet of Things – 5 Key Principles.


Digital Experience Design Platform.