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Awesome Search Engine Optimization
A helpful checklist/collection of Search Engine Optimization (SEO) tips and techniques.
Here you can see meta information about this topic like the time we last updated this page, the original creator of the awesome list and a link to the original GitHub repository.
Thank you marcobiedermann & contributors
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do not strip out the file extension on URLs
choose a country-specific domain, for better local search results
subdomains are seen as separate domains
with Google Sitelink search box, people can reach your content more quickly
rel="prev" attributes to links
markup your code with rich snippets, they show up on the search results page
block pages which should not be indexed via the
robots.txt file or
you can ommit the
<meta name="keywords" content="">,
add an alt-tag this a description of the image (60 - 70 characters)
Free app that makes images take up less disk space and load faster, without sacrificing quality. It optimizes compression parameters, removes junk metadata and unnecessary color profiles.
the hreflang tag tells Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language
apps that link to your content can then use this metadata to deep-link into your app
mobile optimized sites are marked in search results. Test for mobile friendly site
Safari has a Smart App Banner feature that provides a standardized method of promoting apps on the App Store from a website
an HTML sitemap allows site visitors to easily navigate a website
increase that your images can be found in Image Search results
for feature phones, you can create a mobile sitemap
make sure, search engines know about all the video content on your site
sharing Best Practices for Websites & Mobile Apps
the Open Graph protocol enables any web page to become a rich object in a social graph.
add social profiles to your Google search results
allows webmasters to add their websites to the Bing index crawler.
allows webmasters to check indexing status and optimize visibility of their websites
SEOstats is a powerful open source PHP library to request a bunch of SEO relevant metrics.
analyze websites, track social media, build backlinks - Ahrefs has you covered. Try our marketing and SEO tools Site Explorer and Content Explorer today!
find the most shared content for any topic or domain.
de facto standard for analytics in the web analytics space.
use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
SEO Audit Tool and website crawler for SEO performance improving with How-to-Fix tips.
compare website traffic with SimilarWeb.com's advanced traffic estimator tool. See any website's traffic sources & uncover their online marketing strategies.
Unlimited searches of any competitor's keywords for SEO or Google Ads. Research keywords, and find any domain's strongest content and their most dominant ad copy.
Get the web's modern capabilities on your own sites and apps with useful guidance and analysis from web.dev.
displays: domain strength, links, image seo, social counts & mentions, page/technical seo, pagespeed and more.
Free and hosted web performance testing (also an open source project).
A review tool for SEO elements, W3 validation, and numerous other variables. Free basic service.
explore Google trending search topics with Google Trends.
plan your Search Network campaigns and learn what your customers are looking for
best FREE alternative to Google Keyword Tool for SEO & PPC keyword research! Get 750+ relevant long-tail keywords from Google Suggest in seconds!
Paid Keyword Tool that provides precise search volume, keyword difficulty, SERP Features and organic click through rate data.
A PHP project to check if websites are linking to your website
get an in-depth analysis of the freshest live backlinks.
this tool simulates a search engine by displaying the contents of a web page in exactly the way the search engine bot would see it when it crawls the page: See most prominent or inaccessible page elements.
enter the URL you want to scrape to see how the page's markup appears to Facebook
validate your Rich Pins and apply to get them on Pinterest
paste in your rich snippets or url to test it
A One-Stop SEO Bookmarklet That Includes Social Metadata
A Jekyll plugin to add metadata tags for search engines and social networks to better index and display your site's content.
Adds a separate field for the title-tag per page, easy and SEO-friendly keywords and description editing in a new module as well as a flexible Google Sitemap.
the most downloaded plugin for WordPress (almost 30 million downloads). Use All in One SEO Pack to automatically optimize your site for Search Engines
improve your WordPress SEO: Write better content and have a fully optimized WordPress site using Yoast SEO plugin.
learn SEO strategies to rank at the top of Google with SEO 2016
Bruce Clay is one of the most respected figures in the SEO community, teaching classes and workshops at all the major conferences. Like the ‘Art of SEO,’ this book is actually pretty technical and probably not your best easy, first guide, despite being part of the ‘Dummies’ series.
a Comprehensive Must-Have Guide to SEO in Today's Competitive Search Environment
step-by-step book on SEO, starting with goals, going through on page SEO such as page tags, and ending up with off page SEO such as link-building and social mentions.
your fully updated guide to search engine optimization
also starts with keywords and covers ON PAGE and OFF PAGE SEO. Emphasizes the importance of speed, and has a nice appendix with SEO resources, glossary, and links.
essential Techniques for Increasing Web Visibility
introduction to Google Analytics, Webmaster, Website traffic, Adwords, Pay per click, Website promotion and Search engine optimization.
mastering search engine optimization
new to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
if you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice.
walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results. With Peter Kent by Lynda.com
ClickMinded is an SEO training course for startups that want to grow their organic traffic and sales as quickly as possible.
Ecommerce SEO 101 Video Series with Helen Overland by shopify
make web sites more accessible and search engine friendly through proper markup and web standards compliance. With Morten Rand-Hendriksen by Lynda.com
attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world. With David Booth by Lynda.com
Learning Search Engine Optimization (SEO): A Video Introduction with Matt Bailey by video2brain
Learning Web Analytics with Matt Bailey by video2brain
SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic. With Steven Harris by Lynda.com
achieve maximum visibility in search rankings with these local SEO strategies. With Brad Batesole by Lynda.com
SEO for Web Designers with Craig Campbell by TutsPlus
SEO Fundamentals with David Booth by Lynda.com
SEO Fundamentals with Paul Wilson by Pluralsight
learn about today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research. With Brad Batesole by Lynda.com
SEO Training Course with Moz by udemy
learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords. With Matt Bailey by Lynda.com
investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link. With Peter Kent by Lynda.com
learn how to use SEO tools and techniques to research the competition online. Find out what keywords your competitors are optimizing for—and then outrank them on search engine results pages. With Anson Alexander by Lynda.com